Using financial reports and accounts of your chosen 'WPP' analyse the Case Study

Using financial reports and accounts of your chosen 'WPP' analyse the results of the organisation highlighting trends in performance using appropriate and relevant ratios and analysis techniques - Case Study Example Notably, the company that was selected is AKQA that mainly deals in ideating and designing of digital products. This analysis would be aimed at creating the best use of financial ratios in ensuring that the company’s performance is effective. AKQA is an affiliate company that is under the WPP group of companies in the United Kingdom. Notably, the company mainly deals in creating innovative ideas and implementing the ideas to come up with the most digital products for their clients. In addition, the company deals in content creation, e-commerce, digital marketing, as well as product designing. Currently, the company’s major headquarters are found in London, United Kingdom and San Francisco, United States of America. As a company that mainly deals in digital products, AKQA has a social media team of practitioners who have unique expertise in innovation and leadership hence providing the company’s clients with a strong and stable competitive advantage. Notably, this helps the company to successfully traverse through multiple geographical regions, financial platforms and economic channels in delivering continuous solutions to its clients. Evidently, the company has branches in several countries such as Netherla nds, Germany, China, USA, UK, India and France. The company keeps financial records that can be used to analyse the various ratios that evaluates the company’s performance over a specific period [20]. Looking at the company’s annual report, it is evident that the company recorded a negative margin in billings between 2011 and 2012. Notably, the company recorded a decrease of -0.9% which resulted from a reduction in billings from  £44,792m in 2011 to  £44,405m in 2012. In addition, the company recorded a +3.5% increase in the amount of revenue. Evidently, the increase was as a result of the rise in the amount of revenue from  £10,022m in 2011 to