Confronting Competition In The Tourism Industry

Confronting Competition In The Tourism Industry Europes tourism industry is one of the biggest tourism industries in the world and therefore has all top tour operators based in Europe. Two of the biggest names are Thomas cook and TUI. They have the maximum market share in the Europes tourism industry. The tour operators business environment consists of competitors, macro environments and industry also. Various tools used for the analysis of the business environment are PESTLE analysis, porters five force analysis and industry life cycle. SWOT analysis will be done for industrys analysis and also on how the tour operators in Europe are performing. Environmental Analysis PESTEL Analysis PESTEL helps in understanding the important factors affecting the change. Below is the PESTEL analysis: Political: After the tourist attacks, the government comes up with strict laws on immigration and also restrict the destinations after the attacks which affect the perception and also the perception of the tourist. Also, the taxation policy affects the tourism as they charge taxes on the food and lodging industry which contributes the maximum to the tourism industry. (Baum, T, 1999). Economic: The exchange also affects the tourism in the country and plays the important role.( Davidson AP, Burgess S, 2006). The gap between the Euro and the Pound sterling is decreasing, therefore, there is a possibility that the outbound tourism is affected in Europe which in turn will affect the tour operators. The recession also affected the tourism industry not only in Europe but in other countries also. Socio-Cultural: Tour operators have understood what the customers are looking for; they are looking for a brand, lifestyle and safety. Due to this the tour operator in Europe. The tour operators make customised tour packages to suit the need of the customers. The customers travelling to Europe are looking for the brand names that are doing good in the business and have a name, this is due to the demand of security when travelling to the other country. Technological: The online and internet bookings are increasing day by day due to the easy access of the internet. The online booking companys like expedia.com, hotels.com, etc are giving packages and also the customers can make their own packages. This has highly affected the tourist operators in Europe as they get the business from other countries as well. The internet booking companies are doing well in the business due to the cost saved and also less of manpower requirements. (Douglas, and Derrett 2001). Environmental: The European governments are campaigning for green holidays like farm holidays. The carbon dioxide is the major source of the pollution and the aeroplanes contribute the maximum carbon dioxide to the environment. (Munoz, J. 2005). Apart from this, the health issues like swine flu or influenza cause tourists not to travel to the country. The governments also restrict these countries for travelling. Legal: the European governments are proposing strict norms and laws for the aviation industry in terms of safety and regulations. The opening of new hotels in the country also requires legal permits for the company. Porters Five Force Analysis This identifies the competitors in the tourism industry and all these five forces are linked with each other. The risk of Potential Entrants: The threat of new entrants in terms of tour operators is low because of the high capital investment, brands already existing and have created a niche in the market and people knows about the top players in the industry. It is difficult for the new entrants to establish themselves. (Alford, 2009) The threat of Substitutes: The threat to substitute of tourism or travelling is less as people these days prefer to take a break and travel. They will not substitute travel to any other activities. Also, the European countries are full of greens and have both mountains and beaches which attract the tourists from around the world. (Alford, 2009) Bargaining power of Suppliers: The suppliers bargaining power is high only with the companies who are new to the business or holds small share in the market. However, the bargaining power is not the same with the companies who hold the maximum market share in the tourism industry. Also, the European markets have their own aviation industry which helps in bringing or supplying tourists to the country at the mitigated prices. Bargaining power of Buyers: Since Europe is a big market in tourism industry it caters to both the individual travelling customers and travelling through agencies. In the latter case, the travel agents or tour operators make the packages in such a way that people buy them. The tour operators compose a major and a powerful group for the buyers. Rivalry among the Competitors: The rivalry among the competitors is moderate as they contribute maximum to the market. TUI and Thomas cook are the two top travel operators who have a 21% and 13% market share respectively. The rivalry is only among these two as they both hold the important position in the European market. The other travel operators are not the part of the competition. Appendix 1: Porters Five Force Model for the Tourism Industry in Europe Industry Life Cycle The Industrys life cycle tells about the growth of the product that is tourism in the continent. The life cycle is well telling about the evolution of the tourism industry, its development, decline and the death. Stage one describes the early start of tourism in Europe centuries back when people started travelling from one place to another. The second stage describes the development of the tourism, which again took place centuries back as the need for the shelter and food was recognised by the people in Europe. They built small inns for the travellers and gave them basic meals. (Douglas and Derrett 2001).Thats how the food and lodging industry started in Europe and Europe was the first continent to do so. Slowly and gradually they built hotels and the tourism industry started booming and continuously doing the same with maximum people travel to the continent every year. The decline or downfall was observed during the terrorist attacks in United States of America and Bali. The second time downfall was observed during the recession period in 2008. ( Douglas and Derrett, 2001). However, the industry had seen the growth in last two years as people have started travelling again. The last stage is the death stage which the tourism industry has not yet faced as people are travelling and business is growing. (SÃ ³names, 1998) SWOT Analysis The SWOT analysis of any industry will help it to grow better and maximise the business by identifying the new opportunities and also how to overcome the threats. Strengths: The European people are very warm and have a good sense of hospitality. They are very friendly and helpful also. The countryside of the Europe is very beautiful and magnificent therefore it attracts a maximum number of tourists every year. The hotels and free standing restaurants in Europe offer the best cuisines and wines as compared to anywhere in the world. The tourism industry in Europe has undergone huge investments both in the public and private sectors. ( Porter, M,(1985). In last decade Europe has come up with large accommodation facilities, tourist attractions, and other activities for the tourists and also invested a lot in training. Access to the countries in the continent is easy as there are a number of airlines that offer their services to the tourists to come in the continent. The tourism industry in Europe is well supported by the airline as well as railway industry. Weaknesses: Language plays a barrier in some of the European countries as people are not aware of any other language. The climatic conditions are generally cold and during winters it becomes difficult to access the countrysides and cities. Opportunities: The access to the countries is easy due to the high competition and also the stay is competitively priced therefore there is a possibility that due to high competition people get better deals in European countries, therefore, this factor can force them to travel to the continent. The outbound travel will grow from Asia pacific and Middle Eastern countries as they are planning to have direct flights to the European countries where they do not operate. Also, the Chinese people are now more inclined towards travelling to different countries and continents. More business expansions in the continent as the tourism will grow. (Porter, M,(1985). It is very obvious that the industry will grow from all sides when more money will flow in. Increasing demand for nature tourism. Tourist these days prefer to travel to the countries which are rich in nature and are also eco-friendly. The economy of the countries will increase especially in the less visited countries. Threats: People now prefer short vacations rather than long vacations. People travel only to those countries which are well established and doing good business, however, the countries under developed are left behind. Changing the attitude of the customers in the global recession. Terrorist attacks and health hazards will affect the tourism in the continent as people stop travelling. The economy downfall of other countries will slow the growth of tourism in the European countries.

Illusion vs. Reality in Macbeth :: essays research papers

What Can You Really Believe: Illusion vs. Reality in Macbeth   Ã‚  Ã‚  Ã‚  Ã‚  What is reality? Do you honestly believe that everyone shows his or her true selves openly? Think again! Many characters in Macbeth, by William Shakespeare, are two-faced. Two examples of these people are Macbeth and Lady Macbeth. These characters all put on false faces to impress people or hide things from people. The witches also kept repeating a quote that has a lot of meaning. They continued to say â€Å"foul is fair and fair is foul.† (I.i.12) This means that what seems right isn’t really right and what seems wrong isn’t really wrong. So the whole play is about false faces and how someone who seems normal and innocent isn’t really.   Ã‚  Ã‚  Ã‚  Ã‚  The witches also seem to be an illusion. They are in a way human like, but at the same time they are also fake. They talked to Macbeth and told him three prophecies, which caused him to become greedy and kill King Duncan. The first time they told him what they saw was in Act 1. They said   Ã‚  Ã‚  Ã‚  Ã‚  All hail, Macbeth! Hail to thee, Thane of Glamis! All hail, Macbeth! Hail to thee, Thane of Cawdor! All hail, Macbeth, that shalt be King here- After! (I.i.1-6) These prophecies didn’t seem to be realistic at first. But when he was made Thane of Cawdor, because the other thane was a traitor, he began to become a little power hungry. He thought that if one of the prophecies came true, so would the other. He couldn’t wait, he told Lady Macbeth, who then made a plan to make it happen faster. Her plan was to invite the king over, kill him, and make it look like his guards committed the murder. The witches are nonrealistic as shown they made some things up and caused a lot of trouble by doing so. Also, at the banquet for the new king, Macbeth, Macbeth thought that he saw a ghost, although he was the only one who could see it. It was the ghost of Banquo, who should have become king rather Macbeth. He was sitting in the chair where he would have been sitting had he become king. This is how it was meant to be, with Banquo being king.   Ã‚  Ã‚  Ã‚  Ã‚   Another example of the illusion vs. reality theme was when the witches showed Macbeth the three apparitions. They show him an armed head, a bloody child, and a child crowned bearing a tree.

Creating a Living Canon: The Humanist Project of Uniting Ancient and Modern :: Essays Papers

Creating a Living Canon: The Humanist Project of Uniting Ancient and Modern The humanist preoccupation with the glory of the ancients spans the entire length of the Italian Renaissance and surfaces in nearly all the writers from Petrarch to Castiglione. The precise use of classical writers varies depending on the purpose of the Renaissance writer’s particular work—they are held up as examples to be emulated by historians, as works essential to shaping good character in their readers by the educational writers, and as personal guides in the letters and treatises of the correspondents and philosophers. However, their invocations in humanist texts exhibit a common sense of the rediscovered continuity of human nature, a continuity that had been rashly denied by the monastic tradition of the Middle Ages but was now being revived as part of the humanist project. It would not be entirely accurate to say that the humanists longed for â€Å"a return to a better past,† because they largely accepted Christianity as the final truth, and to return to a pre-Christian age would be to return to perhaps a more vigorous secular life, but also to a spiritual darkness. Instead, they aimed to synthesize the learning of the ancients with the modern Christian world and to create a unified literary and philosophical tradition that would link their seemingly disparate civilizations and could be passed on to later generations as a cohesive canon. The sense that such a unification is necessary for the broader culture because it is essential to the development of the individuals within it is propounded by the writers of the educational treatises, who advocate the liberal arts education as a means to obtaining the character worthy of a ruler and an intellectual. The liberal arts, by their very nature, include the classics—arms and letters for Vergerio, the writings of Cicero and the poets for Bruni, and the intense study of classical languages for Guarino. More than simply advocating their study, however, the educational writers incorporate the ancients’ own educational philosophies and practices into shaping their own programs. Vergerio, for example, writes that â€Å"the practice of the Spartans [of putting drunk slaves on display to show the baseness of drunkenness] seems to me by no means objectionable,† and that both Cato and Socrates exemplify the virtue of learning throughout their lives. The found ation of modern education upon tenets of classical educational philosophy exemplifies the idea of a continuous tradition from the Greeks through the moderns. Creating a Living Canon: The Humanist Project of Uniting Ancient and Modern :: Essays Papers Creating a Living Canon: The Humanist Project of Uniting Ancient and Modern The humanist preoccupation with the glory of the ancients spans the entire length of the Italian Renaissance and surfaces in nearly all the writers from Petrarch to Castiglione. The precise use of classical writers varies depending on the purpose of the Renaissance writer’s particular work—they are held up as examples to be emulated by historians, as works essential to shaping good character in their readers by the educational writers, and as personal guides in the letters and treatises of the correspondents and philosophers. However, their invocations in humanist texts exhibit a common sense of the rediscovered continuity of human nature, a continuity that had been rashly denied by the monastic tradition of the Middle Ages but was now being revived as part of the humanist project. It would not be entirely accurate to say that the humanists longed for â€Å"a return to a better past,† because they largely accepted Christianity as the final truth, and to return to a pre-Christian age would be to return to perhaps a more vigorous secular life, but also to a spiritual darkness. Instead, they aimed to synthesize the learning of the ancients with the modern Christian world and to create a unified literary and philosophical tradition that would link their seemingly disparate civilizations and could be passed on to later generations as a cohesive canon. The sense that such a unification is necessary for the broader culture because it is essential to the development of the individuals within it is propounded by the writers of the educational treatises, who advocate the liberal arts education as a means to obtaining the character worthy of a ruler and an intellectual. The liberal arts, by their very nature, include the classics—arms and letters for Vergerio, the writings of Cicero and the poets for Bruni, and the intense study of classical languages for Guarino. More than simply advocating their study, however, the educational writers incorporate the ancients’ own educational philosophies and practices into shaping their own programs. Vergerio, for example, writes that â€Å"the practice of the Spartans [of putting drunk slaves on display to show the baseness of drunkenness] seems to me by no means objectionable,† and that both Cato and Socrates exemplify the virtue of learning throughout their lives. The found ation of modern education upon tenets of classical educational philosophy exemplifies the idea of a continuous tradition from the Greeks through the moderns.

Are cell phone is dangerous Essay

There are billions of people all over the world use cell phones. They use them for many different purposes, some use them for calling, or sending messages, others use may use them for logging into the net and chatting with friends. From my point of view, cell phones are very dangerous as they waste time and money, sometimes they lead to some sort of addiction, and they are dangerous to the human body. First of all, cell phones waste a lot of time and money. There are a lot of people especially teenagers who spend hours talking to their friends on phones which is also a waste of money. I see that talking to friends for hours weakens family ties. I know people who spend half of their salaries on cell phones bills while their children and their homes need this money. In addition, cell phones lead to addiction. I have a friend who suffers from chatting addiction and that`s because she spends most of her time chatting with her friends on Facebook or Yahoo messenger program. cell phones cause a  another kind of addiction which is sending messages addiction, I remember hearing, a woman in Opera Winfrey Show who sends messages even in the bathroom, and sleeps with the mobile in her hands. This woman nearly sends about three hundreds messages monthly or more. Furthermore, cell phones are very dangerous to the human body. Researchers say that cell phones send electric emancipations that cause cancer to the cells of the human body .As well as, they cause severe headache and harm our ears. Therefore, people shouldn`t sleep with their mobiles beside them, and it is better if you switch off your mobile before sleeping. To cut a long story short, cell phones` disadvatages out weigh its  advantages, I know that they become necessary in our daily schedule, but when it comes to driving it is not necessary.

Drink †Coffee Essay

A. Overview of the Industry The beverage industry in the Philippines has increased its market volume in the recent years as the fruit of gaining popularity and support from majority of the Philippine population. According to Euromonitor. com, after reporting a total volume drop of 2% in the previous year, juice recovered to be among the most vibrant soft drinks categories in 2013. Total juice volume ballooned by 8% supported by the products’ popularity among schoolchildren and the increasing health-consciousness in the country. Manufacturers continue to cash in on the local perception that juice is healthier than other popular soft drinks products like carbonates. It should be noted that, in 2013, the Department of Education banned the selling of carbonated drinks in school premises. Juice benefits from this development as it is among the beverages geared at children. B. Market Profile The target market of Zest-O in general are the kids and moms. These consumers can afford consumption for such beverages and therefore, better chances of high sales volume. Simultaneously, they also have the tendency to be more aware of health and wellness needs basically due to unlimited access to the diverse forms of media for advertising and promotions as carriers of information. As mentioned earlier, the Philippines, having a warm climate, is not such a comfortable place to be in especially during the peak of heat waves. For the local consumer, it’s all natural to look for a thirst-quenching treat in compensation for the discomforts of the heat. In line with this, demand for refreshing beverages significantly boosts during the months of March, April and May, while the rest of the year, the demand lessens partially yet remains constant. C. Market Size Based on the preliminary results of the 2012 Census of Philippine and Industry (CPBI) conducted nationwide, the Philippines had a total of 173,900 Value of Production of Key Manufacturing Enterprises by Beverage Industry for the year 2012. Table 1 shows that Beverage Industry for the year 2009 garnered the lowest number of value of production of key manufacturing enterprises at 123,300 (71.9%) followed by the year 2010 with 141,700 value of production of key manufacturing enterprises. Table 1 Link: http://www. nscb. gov. ph/secstat/d_estab. asp Industry cost structure A value chain is a model used to disaggregate a firm into its strategically relevant value generating activities, in order to evaluate each activity’s contribution to the firm’s performance (Terms V 2006). Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and shareholder value. The value chain of the nonalcoholic beverage industry contains five main activities. These include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service. Inbound Logistics (Suppliers) Zest-O’s suppliers provide them with materials such as ingredients, packaging and machinery. In order to ensure that these materials are in satisfactory condition, Zest-O has put certain standards in place which these suppliers must adhere to (The Supplier Guiding Principles). These include: compliance with laws and standards, laws and regulations, freedom of association and collective bargaining, forced and child labor, abuse of labor, discrimination, wages and benefits, work hours and overtime, health and safety, environment, and demonstration of compliance (Zest-O 2006). From time to time, Zest-O uses third parties to assess their suppliers by having interviews with employers and contract workers. If a supplier has issues about the supplier guiding principles, they are usually given a certain amount of time to take corrective measures; if not, Zest-O has the right to terminate their contract with these suppliers. Operations Zest-O’s core operations consist of Company-owned concentrate and syrup production. According to their website, some of the main environmental impacts of their business occur further along the value chain through system’s bottling operations, distribution networks, and sales and marketing activities. Management of these operations across the business value chain tends to be more challenging outside of the core operations. According to Zest-O, they continue to address this by working with their partners to reduce the effects at every level of the manufacturing process by enlarging their comprehension of the complete environmental impact of their business through the entire lifecycle of their products from ingredient procurement to production, delivery, sales and marketing, and post-consumer recycling. Outbound Logistics (Buyers/ Customers). The activities required to get finished products to customers include warehousing, order fulfillment, transportation, and distribution management. Zesto products are sometimes transported by four-legged power. Across much of provinces, bottlers deliver to thousands of family-run kiosks and home-based stores. Marketing and Sales The Company pioneered the first-ready-to-drink juice drink in flexible foil pouch (Doy Pack System). With its flair for innovation, Zest-O juice drinks won the consumers’ patronage and wide acceptance. Over the past 25 years, Zest-O has earned itself a place in the Filipino culture. Zest-O Corporation has posted enormous growth over the years. With total assets of only Php 10M when it started, it continued to grow reaching annual gross sales of 280M in 1987 after 6 ? years of operation. As the company continued to venture into different products, sales continued to MULTIPLY reaching a total annual gross sales of Php 2. 6 B for the year 2004 with a total asset of 450 M. Service Activities that maintain and enhance a product’s value include customer support, repair services, installation and training. Zest-o’s customers range from large international retailers to smaller independent businesses and vendors. As a result, they provide services tailored to meet their customer’s needs. Market Trends Zest-O’s target markets are increasingly growing towards recognizing the difference between poor quality brews and those of high quality. This development is an important trend for the company as it represent its target market. Zest-O now are having an increasing number of people who appreciate the traditional brews whilst living in the urban areas. With this in mind Zest-O intend to ensure that our packaging is respectable and attractive. Today’s extremely stressful work environment dictates that individuals consume healthy drinks especially in the summer season, this presents an opportunity that Zest-O may exploit, marketing the health aspect of its beverages. Market Growth Juice will continue to capitalize on its health positioning to sustain growth in the forecast period. The total volume CAGR from 2013 to 2018 in this category is 2% while constant value sales will reach Ps45. 6 billion in 2018. The demand for juice is supported by the health-consciousness of consumers in the Philippines, and will be stimulated further by the expected influx of new product developments by manufacturers in 2013-2018. Recognizing consumers’ increasing demand for products, which are positioned to improve the wellbeing of patrons, industry players will largely invest in the development of health and wellness juice products. Fortification will remain a key strategy employed by companies to differentiate themselves from competition and target specific consumers. Source: http://www. euromonitor. com/juice-in-the-philippines/report Market Needs Drinks in the Philippines are not only a necessary complement to meals, but also help beat the tropical heat. As with their food, Filipinos often incorporate local produce into beverages to create tasty and refreshing concoctions. A few examples include blended mango shakes, coconut juice and pandan leaf iced tea. Filipinos also enjoy the coconut-infused hard liquor known as lambing and gin cocktails mixed with pineapple juice or citrus fruit juice. Zest-o will set out to provide good quality products that will help instill a jovial environment. Zest-o intends to provide the customer with more than a drink to quench one’s thirst. The company intend to provide a quality beverage that not only quenches one’s thirst but enables one to enjoy themselves and be proud of it. The quality of raw materials and assembly technology evident in their products will serve to enhance the appearance of the customers, in turn adding to their status.

Blood and Vengeance Essay

In Sudetics book, Blood and Vengeance, the author portrays a multicultural country whose people were living together more or less peacefully until their dormant ethnic hostilities were awakened and manipulated in a war of aggression. It was a war that was brought on by a few people with a thirst for power and a score to settle which is indicative of the title. It is the tradition of Serbs to demand blood vengeance for past crimes against them and, while there may be readers who consider magnanimity as the noble thing, the Serbs and their culture, in sharp contrast, appear unsympathetic at times. In brief, Sudetic successfully illustrates the macro policy issues with an in-depth view of the Celik family’s experience in Srebrenica. This book is a devastating indictment of the international community for allowing atrocities like this to occur again, after similar incidents which occurred in WWII, Rwanda, Cambodia and Guatemala. It is a firm and definitive account of a tragic chapter in Bosnia’s history. The first section of the book helps explain the root causes of the war in Bosnia and contains a brief yet momentous introduction of the history of Bosnia. Sudetic then introduces the reader to the Celiks (A Bosnian Family). The reader becomes completely enveloped by the tragedy and ordeals that the family endures and it becomes hard not to empathize with them, sharing their deepest emotions and concerns. Central to the theme of this book is Sudetic’s comprehensive account of the atrocities that took place in Srebrenica after the town was overrun by the Bosnian Serb army. Muslim men were taken to different locations to be shot. Those who survived have been able to testify about these heinous atrocities. The Celik family fled from their village of Kusupovici to Srebrenica when the war began. Approximately forty thousand people from neighboring towns sought shelter in Srebrenica which was later taken under siege and was constantly shelled by the Bosnian Serb army. Very few U. N. convoys were allowed to enter Srebrenica in order to deliver food and medical supplies to its refugees. Srebrenica’s people were isolated from the rest of the world for three long years with severe food rations, the lack of electricity, clean water and medical supplies. Hundreds of refugees died from starvation and disease. Blood and Vengeance is virtually a gripping account of unlucky people who were trapped in an ironic â€Å"safe† zone of Srebrenica. The city fell on July 12, 1995 after three years of Serb occupation. The author describes the events as vividly as it was illustrated on television. Bosnian Serb forces summarily executed approximately eight thousand Muslims, an event not witnessed since WWII. The details of the massacre were gruesome including the days leading up to it. It was even more disturbing that the U. N. was completely indifferent to the plight of these people with numerous documents corroborating this. The U. N. maintained that, though they were given the authority for air strikes, they did not because they felt it would exacerbate the conflict. Those Muslims who tried to escape were frequently ambushed by the Bosnian Serb army. The impression a reader gets from this book is probably the most accurate one concerning the war in Bosnia. This war was not the mandate of the people but instead, the cruelty imposed by General Milosevic. It appears that, in this book, it’s the United Nations and Western diplomats that take the blame. In addition to blame put on the U. N. , Sudetic writes of the convenient fallacy that all sides in the Bosnian war were equally guilty of the evils perpetrated there. That was never the case. He also dispenses with the international community’s implication that the corrosive three years was inevitable. In reality, it was deliberately manipulated by nationalist Serb leaders. Sudetic also exposes the moral cowardice & incompetence of the international community. Even though it can be argued that the Serbs were manipulated by the anti-Muslim propaganda monopolizing the media in the former Yugoslavia, it is fair to state that the Muslims had nothing comparable to cloud their judgment. In summary, Blood and Vengeance, is a true account of a family in the Serbian conflict engaged in a political and social context of violence and aggression. There is a balance in the author’s criticism of Muslim and Serb atrocities, and his anger at the failures of politicians and peacekeepers is extremely pronounced. It is a riveting tale of the experiences of the Celik family and to the welfare of each family member as they try to escape the violence. Bibliography: 1. Blood and Vengeance: One Family’s Story of the War in Bosnia, Chuck Sudetic, 1999

Can We Prove the Existence of God Essay Example | Topics and Well Written Essays - 750 words

Can We Prove the Existence of God - Essay Example Someone properly planned our bodies and then did his best in order to realize this plan. This someone is God. I am Christian and believe in Jesus Christ as my Savior. However, it is not the only reason why I am sure that everything on the Planet is created by God. I am not the only person who has this point of view. There are also numerous arguments that will prove the existence of God. For instance, cosmos is a magnificent result of someone’s thorough work. It is not just a theory; this point of view was proved by one of the medieval philosophers – Saint Thomas Aquinas. This philosopher gave birth to cosmological arguments that prove the existence of God. It turns out that people only need to look deeper at the world around them, especially at cosmos. This will help them to see themselves the arguments that prove the existence of God. Aquinas managed to prove that reason and faith are closely connected with each other. Thus, he suggested several arguments to prove that everything was created by God. All of them are based on one major idea. It is the one form contingency. Saint Thomas Aquinas applied this argument to demonstrate that everything in the world is dependent upon something. Nothing can exist separately. The world looks like some properly planned interdependent system of various elements that need each other. Moreover, the universe that is the major field of all those elements lacks some ultimate reality for its existence. This reality can be only God. There are three different variants of the above-mentioned argument (causality, motion, contingency), but the meaning is the same – the structure of the universe proves the existence of God. Another medieval thinker – Saint Anselm – suggested the ontological argument for God’s existence. It also proves the existence of God. The major thought given by the thinker concerning the above-mentioned argument is that in general the existence is not â€Å"necessary† but â€Å"contingent†. According to Saint Anselm’s point of view the whole universe is â€Å"contingent†; it is not necessary to exist. The only one who is necessary is God. Although, this point of view is highly debatable; it still is a good way to prove that God is an essential part of human life. He exists, He created people and He is necessary for normal life. From my perspective, this explanation included by Chaffee in his book is one of the best ways to explain that God exists (Chaffee, 335). There are three more arguments proving that God exists. They are the following ones: 1) the argument from design, 2) the first cause argument and 3) the moral argument. The first one is frequently called â€Å"the teleological argument†. The major point of this argument is based on the thought that universe is ordered. Everything in the universe is done so that the earth has life. If at least something was changed, there would be no life in the whole world. So, God kept in mind a proper order for the universe when he was creating people, planets and all other things that are around us. The first cause argument is closely connected with the existence of the universe. The latter began to exist much time ago. However, nothing can appear from nothing. Someone created the universe. Moreover, nobody except God is able to do that. Only He can create such huge and serious things as the universe as he has neither end nor beginning and it is not difficult for him